It has become apparent recently that sports nutrition has become more expensive. If researched you will findthat this is due to the increased demand from asia. In particular, whey protein has become a popular product in China. Due to this, many of the prices have risen ni the UK and the various brands are trying even harder to create the best products available, that justify the increased price tag. It is for this reason and this argument that we should consider ourselves happy with any of the major uk sports supplements brands. Dont let the sun go down on your miserable body!