An ideal search engine position is to be the first result on the search engine’s results page. A lesser ideal position would be to be listed at least on the first page of the search engine’s results. However, if you cannot get into the first page of the results, then you are lost into the huge world of World Wide Web. In order to get to the desired position, you can use free serp(search engine reports) reports. These reports can help you climb up the search engine ladder and be counted. After generating the report and analyzing it, you can see the strong and weak points of your webpage and set about strengthening your overall search engine position.