There is an increased interest in barefoot running due to the publication of the book Born to Run written by Christopher McDougal. McDougal embellishes the storyline of a tribe inside South America which jog all the time and do not make use of running shoes. In other chapters of Born to Run the author begins the author anaylsis on the running footwear companies using a lot of misleading and also misunderstanding of just what exactly he thinks will be anti- running footwear investigation. The book is broadly accepted by those invoved with the actual running without running shoes community as the truth. The problem is that the research won’t actually say what the writer translates it as saying.