Your coffee shop should be a place where people can gather and pass some time with a fresh cup of coffee and some snacks. It should act as a town centre where people come and see if anything new has happened in their society. Introduce some mini events or promotional events for the mega events that happen around the world. Make people come to your coffee shop to double the treat of watching a high profile football or hockey match. Offer them something for free such as a drink during the game and you will see how quickly your coffee shop becomes a centre of attention for the whole city. Everyone will want to be there.
