The idea of Instant Payday Loans is to get money into your hands at the soonest possible time. A lot of lenders push this as their selling point because there are no other good reasons to get a payday loan. If you need money right away, they can meet that need – at a price. Most people would balk at paying such a high percentage just to get money to use, but if they are really desperate, they are known to accept the fee and just take the loan. This is what most payday lenders count on – that their clientele would have no other option.
