All my efforts to make my internet advertising pay off for me in profits have always failed in the past. I had tried doing the work by myself with researching key words and trying to sort out what the companies in my line of work are using as well. There was just too much time spent and too little information gleaned for my efforts. Now I am using ppc bully 2 and the results are clearly better but the best part is that it is all automated and the work that used to take me many days is now done in a few minutes by the software.