Free Trials For Electronic Cigarette shuffles the genetic deck in order to create a wide variety of possibilities, so that some individuals will survive an environmental cataclysm even if most do not. In this way, the species will go on, although individuals die. Smoking is a very successful strategy for the perpetuation of life at the species level, but it exacts a very high price on individuals, namely, death. Any meaningful discussion of immortality must look at this trade-off. In The Quest for Immortality, Olshansky and Carnes write: “It is genes which are immortal, not the bodies.