Based on an analysis of the consumer, his characteristics, motivations, and demand for an inexpensive and convenient method of learning to play the piano or provide his family with a musical education at an affordable cost. The extra cost will not amount to much, and you will receive the extra benefit of owning and playing a piano of superior quality. That piano should have nothing less than complete artistic capabilities. An aspiring artist or a professional musician, you should buy the finest piano store built in your own estimation. Nonetheless, piano producers are aware of the marketing benefits of major artists playing their pianos in public and often maintain direct contact with them and lend them pianos for various performances. Grand pianos are the first choice for this relatively narrow, but highly selective market segment.
